A combination of the words “web” and “broadcast,” a webcast is a live or on-demand media presentation presented over the Internet. Webcasts functioning as “one-to-many” broadcasts of an audio or video event and typically feature interactive features such as polling and Q&A. Webcasts can vary widely in scope and logistics, from an individual broadcasting using their laptop and webcam to full-scale film crews and satellite trucks.
Examples of webcasts (live and on-demand) include television programming streamed online, radio content streamed online and, in the commercial sector, investor relations presentations and e-learning trainings and seminars.
In the world of business, webcasts are used for a wide variety of applications. Departments that utilize webcasts include:
* Marketing for sponsored webcasts to generate leads;
* Corporate communications for both internal and external company announcements and executive communications;
* Human resources for on-boarding, training and benefits presentations;
* Investor relations for conferences, analyst days and video earnings calls; and
* Sales for trainings, product updates and marketing initiatives.
Hosting a Webcast
Webcasts for businesses typically fall into two categories: managed and self-service.
For a managed webcast, the service provider handles everything from logistics, filming, broadcasting and more, providing a true end-to-end service experience.
Self-service webcasting offers individuals or businesses access to enterprise-grade webcasting, publishing, editing and analytics tools so they can host their own webcasts using their existing technology infrastructure.
Interested in learning more about live webcasting? Here are some next steps: